Infinite Shelf - An Omnichannel Podcast by Future Commerce
The False Dichotomy of Brand Vs. Conversion - SEASON 1 FINALE (Conversation with Michael Bower, Founder/CEO of Nyla)
Episode Summary
For the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now!
Episode Notes
For the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now!
The Forever Changing Landscape of eCommerce
- {00:06:20} “But there's a language also in the thought process and the way that we address problems. And I think that there's a similar but distinctly different language that founders and retail merchants have to create and cultivate on their own.” - Ingrid
- {00:11:36} “The communication, while having that communication actually be more compelling, which is what conversion requires.” - Michael
- {00:19:16} “So like your brand, people probably are brand people because they care about the brand. Conversion people are probably conversion people because they're going to kind of lean that way, so that they'll acknowledge the other side. They won't necessarily see the other side, as the main reason or rationale.” - Michael
- {00:26:49} “So conceptually, I think eCommerce companies will have to key into something bigger than just everything that they've done so far. So is that their storytelling? Ok, great. Well, that's going to have to ratchet up a few notches.” - Michael
- {00:34:31} “They should be thinking about brand. They should be thinking about the future. They should be thinking about the human side. But, I think anybody in development in eCommerce knows that back end dev is not really a thing anymore, it's more front end dev.” - Michael
- {00:40:58} “There's lots and lots of incredible agencies, so many that I look up to and aspire to be more like, honestly. But I think that having the alignment between the merchant and the agency is the main thing that takes that from being dysfunctional and completely amazing.” - Michael
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